A Pay Per Click advertising system from Google
Following an entry of search query an algorithm is used to determine pages of highest relevancy.
Anchor Text
Search engines use anchor text as an indicator of the referring sites relevancy and the content within the landing page.
Back Link
An incomming link from another website or page.
Bots are used by search engines to crawl and index websites and their pages.
Bounce Rate
Is the percentage of visitors to a website who exit without viewing further pages.
Canonical URL
Search engines stay in business by providing the most authoritative (or canonical) results and it’s your job to point them in the right direction. If you publish a number of pages with the same content you are likely to confuse the search engines.
Click Through Rate (CTR)
CTR is a metric used to measure the percentage of people who click on a websites link or page in relation to the number of impressions.
Content Management System or CMS pages are database driven and generated dynamically by the server when requested by a visitor.
Cost Per Click (CPC)
The amount per click that is paid for Pay Per Click advertising.
Conversion Rate Optimisation or CRO is ihe practice of implementing adjustments to a website to help improve the percentage of conversions of traffic.
Directory Page
A page of a list of links to other related websites.
Exact Match Domain or EMD is the procerss used to improve ranking position by choosing a domain name which containes target keywords.
Google Juice
The flow of the trust and authority via links to other website pages.
Header Tags
These define the headings and subheadings on a webpage in HTML.
Hyper Text Markup Language is the main website programming language used for creating websites.
A page impression is the term used when as website page is viewed one time by a user.
Inbound Link
Inbound links from related pages are the source of trust and page rank.
The search query or term entered by a user into a search engine.
Landing Page
The first page returned by the serach engines when a user click on a SERPS link.
A clickable item on a website that causes the browser to navigate a section of the current page or another page.
Link Building
The cultivation of incoming links to a website.
Long Tail
A longer search query that is more niche than short tail queries.
Meta Description
An HTML tag which provides a description for search engine listings.
Meta Tags
Part of the websites code that flags important information that search engines interpret as heavy signals to the relevancy of your site.
Off-site SEO
Links back to your website are considered recommendations by search engines, so if your page has been linked back to, a search engine will think the content you have produced is high quality and useful and will therefore give you a higher page ranking.
On-site SEO
This is any work carried out on a website that will help search engines find your website, such as using keywords throughout and using alt text.
Organic Link
Organic links are those that are published only because the webmaster considers them to add value for users.
Outbound Link
Link from your website to a different site.
A file in the root directory of a website used to restrict and control the behaviour of search engine spiders(bots).
Search engine results page is a list of pages a search engine produces which are relevant to the words searched, starting with the most relevant at the top.
Site Map
A page or structured group of pages which link to every user accessible page on a website.
Uniform Resource Locator - AKA website address.
301 Redirect
A permanent server redirect, a change of address for a websites page found in the .htaccess file on apache servers.